Flow Theory Part 3 – Using Purpose, Locus of Control, and Flow to Change the World

“The things you are passionate about are not random, they are your calling.” Fabienne Fredrickson  Think of Greta Thurnberg’s actions that have made her a worldwide media focus.  She isn’t special – she’s just a 16-year-old school girl.  There is Read more

Spiritual Crisis is the World’s Greatest Problem Part 2 – Cultural Sensitivity and Empathy

“Opinion is the lowest from of human knowledge.  It requires no accountability, no understanding.  The Highest form of knowledge … is empathy, for it requires us to suspend our egos and live in another’s world.  It requires profound purpose larger Read more

Social Media Promotes Polarization of Beliefs – part 3 –Social Media Data is being mined for Nefarious Purposes

As I said in the last post, Audience Analysis is good communications technique for well thought out and well-crafted ‘honest’ messaging.  Now using data sets from social media platforms with negatively fear based invented news and misinformation has turned it Read more

Social Media Promotes Polarization of Beliefs – part 2 – How Your Social Media Data is Used to Change the World

Collecting data about people has long been a primary goal of the advertising industry, e.g. The Madison Avenue crowd.  The more you know about potential customers, the more closely you can match your advertising to their interests and preferences.  This Read more