As I said in the last post, Audience Analysis is good communications technique for well thought out and well-crafted ‘honest’ messaging. Now using data sets from social media platforms with negatively fear based invented news and misinformation has turned it into something resembling an Orwellian control system. We hear a Read more…
Collecting data about people has long been a primary goal of the advertising industry, e.g. The Madison Avenue crowd. The more you know about potential customers, the more closely you can match your advertising to their interests and preferences. This is true for any kind of communications messaging – it’s Read more…
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it” Erin Bury I just spent three weeks in the Silicon Valley area of California. I toured the Facebook campus and ran through the Google campus as well as wandered around Stanford University – Read more…